Jun 01, 2010 Friend of the Trail
At a recent awards ceremony, Celtic was honored with the 2010 "Friend of the Ice Age Trail Award." This annual recognition is given to a group or organization that demonstrates the highest level of commitment to the Ice Age Trail Alliance and the Ice Age National Scenic Trail. Celtic has worked with the organization for several years, performing a variety of tasks pro bono, including strategic planning, layout and design, media relations and grassroots advocacy.
May 27, 2010 Paragon Award
Celtic picked up a Paragon Award from PRSA's Southeastern Wisconin Chapter on Tuesday night. The award was for our work last summer on the Coleman(R) Repellents Road Show. The Road Show was a cross-country tour to launch a new line of insect repellents under the Colman brand. The Road Show integrated a traveling promotion with product sampling, public relations and social media efforts.
May 06, 2010 New York, New York
Celtic recently conducted a media tour in NYC to launch LifelineUSA'sPullup Revolution. During the two-day tour, Celtic arranged meetings with some of the leading fitness and active lifestyle publications in North America.
The first day of the tour was spent at The Sports Club/LA at 45 Rockefeller Center. Members of the media were able to demo the Pullup Revolution along with other functional fitness products from LifelineUSA. They were also able to meet with Jon Hinds, one of the country's premier functional fitness trainers.
Day two of the tour took us all over Manahttan for deskside visits with top editors. We met in cubicles, offices and conferences rooms to demo the Pullup Revolution along with other products.
Apr 16, 2010 Dig Some Rock
Bucyrus International will be generously hosting a benefit show this Saturday (4/17) to help raise funds and awareness for St. Ann Center - an intergenerational care facility located here in Milwaukee. The event will be headlined by Dennis DeYoung, founding member of STYX. A few of us from Celtic will be there, and plan to put on a show of our own on the dance floor. Celtic developed the event's logo pro bono.For more information visit bucyrus.com/stannevent.aspx, call 414.768.4519 or email amalingowski@bucyrus.com.
Mar 17, 2010 St. Pat's
Happy St. Patrick's Day! A bunch of us will be celebratig the holiday at Mo's Irish Pub later this afternoon. Come by and join us for a pint or two.
Feb 19, 2010 Hike the Hill
As a friend of the Ice Age National Scenic Trail, Celtic recently donated its creative services to help the Ice Age Trail Alliance (IATA) design it annual Congress Report. The report outlines the IATA's significance and contributions to Wisconsin and reinforces the need to protect and support the Ice Age Trail. IATA representatives will share the report with Senators and Representatives in Washington D.C. during Hike the Hill: Trails Advocacy Week, February 20-25. This yearly event serves to educate and raise awareness with Congress and the Administration about the importance of trails.
Jan 14, 2010 A TITANIC Production
Celtic is excited to be handling the advertising and public relations for Pius XI High School's production of TITANIC: THE MUSICAL. Tickets are on sale now!! Click here for more info.
Dec 17, 2009 Celtic Lands Irish Fest
Celtic is excited to announce that we've been hired by Milwaukee Irish Festivals, Inc. to take on marketing, advertising and public relations responsibilities for Milwaukee Irish Fest -- the world's largest celebration of Irish music and culture. The agency is charged with developing an integrated communications program to build awareness for the festival while driving overall attendance.
In addition, Celtic will work closely with Milwaukee Irish Festivals, Inc. to support its Foundation and other year-round initiatives, including the Irish Fest School of Music, Irish Fest Summer School, Ward Irish Music Archives and various other events.
Nov 02, 2009 Holiday Food Drive
Celtic kicked off its 2nd Annual Food-Collection Drive for Hunger Task Force Milwaukee. Our goal this year to collect more than 300-pounds of food. If you're interested in participating in the drive, please call 262.789.7630, ext. 133.
Oct 30, 2009 LIVESTRONG!
Celtic has been hired by Johnson Health Tech North America, Cottage Grove, Wis., to handle PR and media relations for the launch of LIVESTRONG Fitness. Johnson Health Tech licesed the LIVESTRONG brand and is introducing a full line of fitness equipment this October at Dick's Sporting Goods. A portion of the proceeds from the sale of each product will benefit the Lance Armstrong Foundation and the fight against cancer.
Oct 19, 2009 Celtic Supports Make-A-Wish
Celtic is very proud to support the Make-A-Wish Foundation of Wisconsin. We're working with the organization to design their 2010 calendar, which will be distributed to key stakeholders later this year.
Oct 07, 2009 We Need Your Coats
Celtic is collecting gently used coats for the "Condella's Coats for Kids" campaign. If you have coats to donate, you can drop them off at Celtic, or we'll gladly stop by to pick them up. Thanks for your support.
Sep 16, 2009 New Logo for the Ice Age Trail
Celtic developed new brand ID for the Ice Age Trail Alliance. The new logo was recently approved and is now the official face of the organization.
Sep 10, 2009 Fish On!
Earlier this spring, Celtic brought together Camping Life magazine and Baitmate Fish Attractants to develop the "Ultimate Fishing Excursion" sweepstakes. The prize package was a weekend getaway for two to Door County, Wis. and a fishing excursion with pro angler, John Gillespie. Congrats to Michael Brace from Meadville, Penn., winner of the 2009 Baitmate/Camping Life Ultimate Fishing Excursion Sweepstakes. We hope you have a great weekend!!
Aug 15, 2009 It's a Revolution
Check out the all-new microsite we developed for Rite-Hite's Revolution Fan.
Aug 06, 2009 New Site for Wisconsin Pharmacal
We're excited to announce the launch of Wisconsin Pharmacal's new corporate web site. Our primary goal with the site is to quickly educate people about the corporate brand, the funnel them to individual brand pages where they can get detailed information about products. The site's simple, clean design helps to accomplish this goal.
In addition, the site ties all the brands back to Wisconsin Pharmacal, which helps to sell the company's complete line of products and positions the company as a one-stop-shop for outdoor health and safety products.
Jul 10, 2009 Road Trip!
We're hitting the road...literally! Celtic is coordinating the 2009 Coleman Repellents Road Show, which kicks off July 15 in Jackson, Wis. and concludes July 18 in Salt Lake City, Utah. The tour runs through the great states of Wisconsin, Illinois, Missouri, Kansas, Colorado, Wyoming and Utah.
The Road Show will visit historial landmarks, roadside attractions and other fun destinations during the four-day, cross-country trek. To follow all the fun, check out one of the following sites for live updates, photos and video:
Jul 03, 2009 New Site for Coleman Repellents
Celtic is excited to be working with Wisconsin Pharmacal on the launch of Coleman insect repellents. We recently developed a new Web site to promote the brand to trade and consumer audiences. Check out ColemanRepellents.com.
Jun 05, 2009 Celtic Supports "Saves the Poles"
Celtic is proud to support Eric Larsen and his Save the Poles expedition. Eric is attempting to be the first person to reach the North Pole, South Pole and summit of Mt. Everest in a 365-day period. The goal of his expedition is to raise awareness about the negative impact of global warming while educating people about the important things they can do to preserve our natural resources. Celtic is volutneering its services to support the expedition.
May 28, 2009 School District of Elmbrook Hires Celtic Celtic has been hired by the School District of Elmbrook to assist in the development of brand messaging and collateral.
May 22, 2009 Celtic to Launch Campaign for Coleman Insect Repellants
Celtic has been hired to launch a national advertising, public relations and promotional campaign for Coleman Insect Repellants. The campaign, which kicks off this July, encompasses a wide range of activities, including Web development, trade and consumer advertising, public relations, promotions and social media.
Coleman is the world's leading manufacturer of camping gear and outdoor equipment, including tents, lanterns, stoves, coolers and sleeping bags.
May 11, 2009 Celtic Produces Videos for Rite Hite
Celtic recently produced four product videos for Rite Hite Corporation in Milwaukee. The videos are for the company's Revolution Fan, a high-volume, low-speed industrial fan for large building environments. Each video focuses on a key point of differentiation, including comfort, productivity and cost savings. To view the videos, click here.
May 07, 2009 LifelineUSA Hires Celtic LifelineUSA -- one of the industry's most established and respected functional fitness companies -- has hired Celtic to develop a public relations campaign. The PR program, which kicks off this month, will target trade and consumer audiences through a mix of editorial coverage and product promotions.
Apr 24, 2009 Celtic Developes Microsite for City of Oak Creek
When the City of Oak Creek, Wisconsin wanted to better highlight its business development efforts, it turned to Celtic for help. Our agency developed a microsite to showcase all of the services and support the City offers local businesses, as well as those considering relocation.
Apr 16, 2009 Celtic Wins BMA Awards
Celtic recently won Excellence Awards in the Business Marketing Association's (BMA) 2009 Bell Awards Competition. For the second year in a row, Celtic was recognized in the Annual Reports category for its work on the Bucyrus International 2008 Annual Report. In addition, Celtic was recognized in the non-profit category for its work with the Ice Age National Scenic Trail developing creative ads and recruitment pieces.
Apr 07, 2009 Find Us on Facebook
Celtic can now be found on Facebook. If you're interested in becoming a fan of the agency, click here. Our Facebook page will be updated weekly with fresh new work, agency news and other fun stuff. Let's get connected!
Apr 03, 2009 New Ad Campaign for Potable Aqua
Celtic completed a new print and online advertising campaign for Potable Aqua, a water purification product designed for outdoor adventurers. The campaign will appear in prominent national publications this spring, including: Outside, Backpacker, Rock & Ice, Climbing and more. Online ads will also appear on TheGearJunkie.com and OutsideHub.com.
Mar 30, 2009 Celtic Produces '08 Annual Report for Bucyrus
Celtic designed and produced the 2008 annual report for Bucyrus International. This marks the third consecutive year of producing the piece. In addition to providing a financial overview of the company, the report highlights the Bucyrus' ongoing comittment to the environment.
Mar 27, 2009 Celtic Hooks Fishermen with New Baitmate Ad
Celtic just launched a new print and online ad campaign for Baitmate, a fish attractant sold at sporting goods and mass retailers nationwide. The campaign boldy tells fisherman, "You're Going to Need a Bigger Boat" due to all the fish their going to catch using Baitmate. The ad will appear in magazines like North American Fisherman, Camping Life and Bassmaster this spring.
Mar 26, 2009 Celtic Completes FSC-Certified Project
Celtic is proud to have completed a project that complies with the paper guidelines established by the Forest Stewardship Council (FSC). These guidelines set standards for using paper that comes only from forests that are managed to meet the social, economic and ecological needs of present and future generations. This is Celtic's first official FSC project to date. To learn more, click here.
Mar 23, 2009 Celtic Develops Line Card for Marsh Electronics
Celtic recently partnered with Marsh Electronics, Milwaukee, to develop a comprehensive line card highlighting all of the products and distributors the company represents. Celtic handled all the creative design and production for the brochure, which is distributed to customers throughout North America. Marsh Electronics is a broad-line distributor of electronic components to manufacturers of passive, electromechanical, and power semi-conductor products.
Mar 17, 2009 Celtic Donates Food to HTF Milwaukee
Celtic donated 180-pounds of non-perishable food to the Hunger Task Force, a food bank and advocacy group based in Milwaukee. The food was collected during Celtic's annual St. Patrick's Day "Green" food drive. A special thanks to all employees, friends and businesses who supported us this year!
Mar 05, 2009 Celtic Conducts "Green" Food Drive
In honor of St. Patrick's Day, Celtic is conducting a "Green" food drive beginning on Monday, March 3. The agency will be collecting all types of green food items, including green beans, peas and spinach (non-green food items are certainly welcomed). A collection barrel will be placed in the main lobby of 330 S. Executive Dr. in Brookfield, Wis. Everyone is welcome to donate non-perishable food. All food will be delivered to the Hunger Task Force on March 17.
Feb 27, 2009 Celtic Helps Lakefront with Branding Initiatives
Celtic is excited to be partnering once again with Lakefront Brewery on a number of brand identity and awareness initiatives for several of of its key brands. Celtic has a history of working with Lakefront, including the successful launch of Lakefront's New Grist Beer, the first gluten free FDA approved beer on the market.
Feb 24, 2009 Celtic Hired by Dahlberg Przybyla Law
Celtic has been hired by Dahlberg Przybyla Law, Jackson, Wis., to create a new Web site for the firm. The new site will provide background information about the practice and will also provide free resources on a wide variety of legal topics, including divorce, criminal and personal injury law. This site is expected to go live in May 2009.
Feb 21, 2009 Celtic Expands Relationship with JHT
Celtic is expanding its relationship with Johnson Health Tech North America. For more than four years, Celtic's PR team has handled media relations and promotions for two of Johnson's North American brands (Horizon and AFG). Now the agency's PR group will take on public relations duties for Vision Fitness. Vision is a leading manufacturer of treadmills, elliptical trainers and fitness bikes sold in the specialty retail channel.
Feb 19, 2009 Celtic to Create Blog for St. Ann Center
Celtic's Elevate program will dontate its time and resources to create a blog for St. Ann Center, Milwaukee. St. Ann's is an intergenerational day care center offering services for adults and children. The blog, which is expected to launch in March, will provide information about the Center and will also serve as a resource for information about intergenerational care.
Feb 16, 2009 Ready to Ride
Celtic is partnering with the Harley-Davidson Museum in Milwaukee on brand-identify initiatives for three of its biggest events in 2009, including a kick-off event in May which will officially signifiy the start of the riding season. Celtic will also develop branding for a Wednesday Bike Night, as well as a celebration over the Labor Day weekend.
Feb 13, 2009 Tweet, Tweet, Tweet
Celtic can now be found on Twitter, a widely popular social networking and micro-blogging site that allows users to send and receive short updates (similar to instant messaging). You can access the agency's profile by simply clicking here, or by going to www.Twitter.com and clicking on the "Find People" button. Celtic's username is "Celtic_Inc." Celtic will be serving up daily "Tweets" that provide interesting insights about the world of marketing communication.
Feb 11, 2009 Bussler Celebrates 11 Years with Celtic
Congratulations to Bill Bussler on his 11-year anniversary at Celtic. Bill heads up the agency's account service team and takes the lead on several of Celtic's top accounts. Congratulations Bill on 11 great years!
Feb 06, 2009 Celtic Produces Videos for Liberty Safe
Celtic recently developed two dealer videos for Liberty Safe, Payson, Utah. The videos were developed to promote the company's home safes, which lead the industry when it comes to fire prevention and durability. The first video chronicles a safe that survived the infamous Southern California wildfires of October 2007. The second video highlights a safe that made it through an F4 tornado in Jackson, Tenn. Both videos were shot on location and edited by Celtic's creative team. The videos are currently being used by Liberty Safe dealers across the country. The videos are also posted on LibertySafe.com.
Feb 02, 2009 Super Bowl Picks
If you're in the advertising industry, Super Bowl Sunday is a major holiday. It's when all the "big guns" come out to show you the best and brightest in advertising. To see what Celtic has to say about all the ads from Sunday night, check out our blog.
Jan 30, 2009 Celtic Helps Rite Hite Doors Division
Celtic is excited to announce that it is working with Rite-Hite's Doors Division on two new projects. The work, which is scheduled for completion in Q1 2009, includes the development of a new coporate identity (logo, positioning statement and tagline), as well as a new product launch. Our launch efforts will include product naming, collateral materials and product videos.
Jan 26, 2009 New Ad Campaign Supports Product Launch
Dorner Manufacturing, Hartland, Wis., officially launched an exciting new conveyor system designed for the food industry. To support the launch, Celtic created a print ad that is currently running in more than a half-dozen trade publications targeting design engineers, plant managers and other key decision makers. The ad, which can be viewed here, cleverly uses a food nutrition label to highlight key features and benefits of the conveyor. Playing off the "food" theme, the ad closes by saying, "It cuts your costs while providing 100% of your daily production.
Jan 16, 2009 Celtic Launches New Web Experience
Celtic is excited to announce the launch of its new corporate web site. In addition to providing a wide variety of work samples and case studies, the new site dives into the agency's beliefs, culture and process for working with clients.
"We really want to get away from just showing work," said Brian Meehan, president of Celtic. "We want people to get a feel for who we are, what we beleive and what sets us apart from all the other agencies in the market."
Dec 11, 2008 Celtic Partners with MillerCoors
Celtic recently designed environmental wall graphics for the MillerCoors Visitor Center in Milwaukee. The graphics include a historical timeline of Miller Brewing, a photo opportunity wall for guests as well as a graphic that demonstrates the beer brewing process. If you're interested in seeing our work, visit the MillerCoors Visitor Center located on State Street in Milwaukee, or simply click here.
Dec 09, 2008 Friend of the Trail
Celtic is an official "Friend" of the Ice Age Trail & Park, a thousand-mile footpath (entirely in Wisconsin) that celebrates the legacy of the Ice Age. Over the past year, Celtic has spearheaded a variety of marketing communication initiatives for the Trail, including a print ad campaign. To see our work, simply click here.
Dec 07, 2008 Team Elevate Helps Hebron House Team Elevate is collecting much needed items for the Hebron House, a nonprofit organization that provides emergency housing and related services to people in transition. If you're interested in donating personal items for this collection drive, please contact Celtic at 262.789.7630. Thanks for your support!
Nov 18, 2008 Fabos Promoted to AE
Celtic is excited to announce that Todd Fabos has been promoted to account executive. Fabos, a three-year veteran of the agency, was previously an account coordinator in Celtic's PR department. In his new position, Fabos will be responsible for heading up PR and promotional activities for several accounts, including College Illinois!, Slumberjack and Festa Italiana. He will oversee account planning, tactical execution and reporting.
Nov 07, 2008 Speranza Promoted to Media Director
Celtic is excited to announce that Sandi Speranza has been promoted to media director. She will now direct all of the agency's media operations and will take on a greater role within the account service department. Sandi has been with Celtic for just over a year. She was hired as a media planner/buyer.
Oct 22, 2008 Celtic Joins OIA
Celtic is now a member of the Outdoor Industry Association (OIA), the premier trade association for companies in the outdoor recreation business. For more than 15 years, Celtic has been a player in the active lifestyle industry, working with a variety of brands in the sporting goods, fitness and outdoor industries.
Celtic has been hired by Motor, the bold new restaurant located at the Harley-Davidson Museum in Milwaukee. Celtic will be rolling out a new campaign to promote the restaurant and bar, which will include a variety of marketing communication tactics. Motor -- which is open for lunch and dinner seven days a week -- offers a full menu of American classics that celebrate the discoveries of the open road.
Oct 14, 2008 Celtic Wins Dorner Business
Celtic is excited to announce a new partnership with Dorner Manufacturing, Hartland, Wis. Dorner is recognized throughout North America for its industrial and sanitary conveyor systems. Celtic will be handling a variety of projects for the company, including an annual media relations campaign, as well as print advertising, media planning and buying.
Oct 03, 2008 Elevate Collects Personal Items for Milw. Rescue Mission
Celtic's Elevate program is collecting much-needed personal items for the Milwaukee Rescue Mission. The collection is taking place at Celtic's home office in Brookfield. If you're interested in participating, here is a link to a "Donation Wish List". Please deliver your items to our office by October 17, 2008. Thanks for your help!
Celtic 330 S. Executive Dr., Ste. 206 Brookfield, WI 53005 262.789.7630
Sep 19, 2008 Celtic Sponsors Fireball Run
Celtic is proud to sponsor a car in the 2008 Fireball Run, a transcontinental road rally to build awareness for America's lost and missing children. As a sponsor, Celtic's logo will be featured prominently on a vehicle driven by Tom Warden and Chris Nielsen. In addition, the drivers will be posting updates to the agency's blog during the event, which can be viewed at www.CelticSuite206.com.
This year's Fireball Run, which kicks off on September 25, begins in Baton Rouge, La., and ends in Grand Rapids, Mich. During the journey, participants will be making several scheduled stops to meet with local officials and media representatives to raise awareness for missing children and spur recovery efforts. According to organizers, two children were found last year as a direct result of the rally.
Aug 14, 2008 Web Site with a "Bite"
Celtic recently launched a new Web site for long-time agency partner, Lake Consumer Products. The new site promotes the company's insect bite relief product, StingEze, which is found at places like CVS, Rite-Aid, Wal-mart, REI, Sports Authority and more. The light, playful site targets "Moms" who are generally the primary decision makers for this type of product. In addition to in-depth product information, the site has a Resource Center that provides informational articles and links to relevant Web sites. There"s even a "Just for Kids" section with coloring pages and other fun activities for kids.
Jul 31, 2008 Paynter Promoted to Senior AE
Celtic is excited to announce that Jodi Paynter has been promoted to senior account executive. Jodi joined the agency in 2006 and has played a key leadership role on accounts such as Bucyrus International, Rite-Hite, Dorner and On the Deck. In her new role, Jodi will continue to handle key accounts, while helping to manage the day-to-day activities of junior-level marketing staff.
May 27, 2008 Celtic Hires Marc Bennett
Celtic announces the hiring of Marc Bennett, a May 2008 graduate of Marquette University Milwaukee. Bennett joins the agency as a marketing account coordinator. He will work directly with the Celtic's account service team to coordinate a variety of marketing communication projects.
May 19, 2008 Rite-Hite Selects Celtic
Celtic has partnered with Rite-Hite Corporation, Milwaukee, Wis. to develop a brand identity for the company's high-volume, low-speed (HV/LS) industrial ceiling fan: the Revolution Fan. Celtic will create an email program as well as viral videos that will be used as sales tools on a new microsite for the Revolution Fan.
Rite-Hite is a world-wide leader in the development, manufacture and sale of loading dock safety systems and industrial door solutions.
May 12, 2008 Celtic Wins BMA Award
Celtic recently won an Excellence Award in the Business Marketing Association's (BMA) 2008 Bell Awards Competition. Celtic was recognized in the Annual Reports category for its work on the Bucyrus International 2006 Annual Report.
Apr 11, 2008 New Blog Focuses on Active Lifestyle Industry Celtic launched a new blog today focusing on the active lifestyle industry. The blog (Re:Action) offers a wide variety of commentary about the active
lifestyle industry, including sporting goods, outdoor and fitness. Other features include guest commentary from leading executives in the
industry, campaign reviews, case studies and other fun features.
"We have a lot of experience n the active lifestyle category," said Brian Meehan, president of Celtic. "During that time, we've learned a lot about the end consumer and what it takes to grow strong brands in the category. Our new blog allows us to share our knowledge and experience with other people who manufacture, sell and purchase products at sporting goods retailers and specialty dealers around the globe."
Mar 12, 2008 Welcome to Suite 206 Celtic is excited to announce the launch of our new agency blog, "Suite 206." The blog -- which is collaboratively written by the employees of the agency -- provides unique commentary and perspective into the world of marketing, advertising and public relations .
"This isn't your typical corporate blog," said Kurt Lingel, executive vice president of Celtic. "We're not interested in using it as a self promotional tool. It's a voice for our agency. We let our team determine the content, which makes the blog fresh, fun and real."
Mar 11, 2008 Celtic Partners with The Abbey Resort
Celtic has been selected by The Abbey Resort, Fontana, Wis., to develop a variety of print and online marketing initiatives for the remodeled resort on the shores of Lake Geneva. Specifically, Celtic will create a new print and online advertising template, as well as plan the media placement. The Abbey Resort recently completed a $40 million revitalization project. It is Lake Geneva's only shoreline resort and features the only protected marina on the lake.
Feb 19, 2008 Celtic Partners with Outdoor Industry Legend
Celtic recently developed a brand identity and Web site for Buck Tilton, a leading authority on wilderness medicine and outdoor health and safety. The new site, BuckTilton.com, will aid in Tilton's efforts to further promote his life lessons, authored books and speaking engagements.
Tilton is the co-founder of the Wilderness Medical Institute of the National Outdoor Leadership School (NOLS), and a medical consultant to Atwater Carey Outdoor Health & Safety products. He has authored more than two dozen books and writes a regular column for Backpacker magazine.
